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Back arrowCase Studies
Content Creation

Karrimor

Built for Adventure

Campaign period · Q3 2024

Adventure creator wearing Karrimor outdoor kit during a hero expedition shoot
Creator in full Karrimor performance gear exploring the outdoors

Impact

£0.30
CPC (vs £0.90 benchmark)
£2.82
CPM (vs £3.50 target)
6.5M
Impressions
51k
Clicks
5.74%
CTR at £0.10 CPC (BOFU)
36
Videos (vs 24 planned)
7
Creators, 4-week campaign

What we did

We worked with 7 creators, 1 photographer and 6 adventure creators, to show Karrimor kit in real outdoor settings. Each creator used a Sports Direct voucher to build a full Karrimor outfit, with the photographer leading a hero shoot around the group. The campaign brought together 7 creators who had not met before, centring the content on hiking, exploration, and accessible performance kit.

Karrimor campaign execution

Spotlight content

Natalie’s video was the campaign’s standout performer: an avid hiker exploring the Seven Sisters coastline in full Karrimor kit. It generated 1.74M TikTok impressions and became the campaign’s top awareness driver, grounding the brand message in real outdoor use.

1.74MTikTok Impressions

More work

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