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Paid Social
Amazon
Helping key products across the retailer reach a young audience
Campaign period · Q4 2024
Impact
- 4:1
- ROAS
- 5%
- Conversion rate
- 10
- Creators
- 32
- Videos
- 2 Weeks
- Campaign length
What we did
Ahead of Black Friday, we helped brands including Shark Ninja, Logitech, Sage and Kindle reach a young audience and drive sales. Across 32 pieces of content, the campaign reached over 440,000 people on social media and drove click-throughs that led to purchases. Gift cards incentivised creators, keeping costs low while supporting revenue for the retailer.
Spotlight content
Meg’s video stood out as the campaign’s top performer by engaging directly with her comment section to turn audience curiosity into authentic product recommendations — a creator-led approach that drove genuine purchase intent and a 29% engagement rate.
29%Engagement Rate
Plugg are at the forefront of influencer marketing and an exceptional agency partner. The team delivered impressive commercial results from a truly data-orientated approach, which they managed to balance with consistently strong and impactful creative output. Their expertise in connecting creators, their audience and our products is unparalleled and has delivered best in class results.
Heather Willard, Marketing Manager
Amazon
