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Paid Social
Samsung
Putting the Galaxy ecosystem in the hands of Gen Z creators.
Campaign period · Q3 2025
Impact
- 6.9%
- Engagement rate (x8 TikTok tech benchmark)
- 95K
- Total views
- 50
- Creators, 50 videos
- 70%
- Positive sentiment
What we did
Samsung tasked Plugg with driving sign-ups to the Galaxy FF7 Affiliate Programme among Gen Z student creators. We recruited 55 creators who produced 50 TikTok videos within 24 hours of receiving an open content brief — showcasing the Galaxy Flip 7 and Watch 8/Classic in authentic, day-in-the-life formats. The campaign delivered 95K views and a 6.9% engagement rate, x8 higher than the TikTok tech benchmark.
Spotlight content
@blossom.ann’s post was the campaign standout — a Galaxy Flip 7 review that achieved a 22.70% engagement rate, far exceeding the campaign average, and drove direct product interest through creator-led review content.
22.70%Engagement Rate
