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Services

Creator campaigns built for performance, not reach alone.

Each campaign starts from a business objective and works backwards. Creator sourcing, content production, and paid amplification sit under one budget, with reporting from awareness to conversion. The result: ROAS, CPA, and CPC you can take to your board.

Our
services

Creator shooting content outdoors

  • Paid media is not an add-on. It is the engine. We run a progressive funnel methodology: TOFU spend is broad, letting platforms learn and identify your audience. MOFU narrows for affinity with retargeting and shared audiences. BOFU converts with whitelisted creator content driving direct action.

    We A/B test creatives, formats, and copy at each stage to lower CPA and maximise ROAS. Karrimor result: £0.30 CPC vs £0.90 benchmark. BOFU delivered 5.74% CTR at £0.10 CPC.

  • We source and manage verified creators from an active network of 100+ and bespoke per campaign. Each recommendation comes with audience breakdown, engagement quality analysis, and brand fit score.

    We handle outreach, negotiation, contracting, and ongoing management so you approve creative, not chase DMs.

  • Full-funnel content strategy mapped to Discover, Engage, Trust, Buy. We audit your current channels, benchmark competitors, and build a roadmap that connects content pillars to commercial KPIs.

    Strategy is not a document that gathers dust. It is a living playbook with measurable targets at each funnel stage.

  • ROAS, CPA, CPC, CPM, CTR, and sentiment reporting mapped to funnel stage. Each campaign gets a live dashboard tracking performance from TOFU through BOFU.

    We report on what moved the needle commercially instead of stopping at views.

Meet the creators

Aimee

Aimee is an outdoor explorer who loves the British landscapes, sharing her passion for hiking and consistently showcasing gorpcore through outfit checks in the wild.

TikTok
Aimee case study
Aimee

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