About us

We believe creator marketing should be held to the same standard as any other media channel: measurable, accountable, and tied to a return on spend.

Years combined experience: 20+
Total campaign impressions: 50M+
Creator network: 100+
Brand partnership posts: 1000s

The Origin Story

We started Plugg because we were inside world-class brands watching them burn budget on creator campaigns with no commercial accountability. We sat in the rooms at brands like Samsung and Amazon where impressive content was celebrated but nobody could connect it to a business outcome. Great products, great content, zero connection to the goal.

We exist to fix that. We build each campaign back from a commercial target — sourcing the right creators, producing content through our in-house team, and amplifying it through paid media from awareness to conversion. Whether we run your entire creator strategy or a single campaign, the mandate is the same: commercial results you can trace back to spend.

Founders of Plugg in the early days of the agency

How we work

Most agencies separate content, media, and reporting into silos. The creator team picks talent, a separate team runs paid, and the client is left stitching the numbers together.

We own all three. Strategy, creator sourcing, in-house production, paid amplification, and reporting sit under one roof with one budget and one goal.

The Plugg team working on a campaign strategy

Strategy first

We never shoot from the hip. We identify exactly who needs to hear you and where they live online.

Content with purpose

We build creative assets designed specifically for the platform they live on, not resized TV ads.

Intelligent amplification

Strong content still needs distribution. We start broad so platforms can learn your audience, then narrow toward affinity and purchase intent. Paid spend maps to a campaign stage.

The Expertise

We aren't guessing. Our founders bring over two decades of combined experience from the world's biggest brands like Samsung, Amazon, UNiDAYS, HP, and Microsoft.

Plugg team expertise in data-driven strategy

From managing D2C markets across Europe to building tech solutions that empower young people, we bridge the gap between corporate objectives and youth culture.

We know the boardroom: We understand commercial targets, ROI, and the pressure to deliver.
We know the feed: We deeply understand what young people value and the language they speak.

We bring the discipline of big tech to the agility of social culture.

The people

Meet the team

Juandre Bekker

Founder & CEO

Former Head of Online Strategy at Samsung Europe, with leadership roles at Amazon, HP, and UNiDAYS. Juandre leads strategy with a focus on measurable outcomes and clear commercial thinking.

Olivia Batten

Marketing Director

Olivia leads marketing at Plugg, shaping content strategy and overseeing creative execution. She focuses on making campaigns that feel native to the audience while delivering clear results.

Matthew Herod

Lead Software Engineer

Matthew leads platform engineering at Plugg, building the systems that support campaign delivery, analytics, and reporting. He brings a practical, product-focused approach to technical execution.

Plugg are at the forefront of influencer marketing, and an exceptional agency partner.

Heather Willard

Marketing Manager, Amazon

Ready to start a project?

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